Match format to information
Do not squeeze brochure-level content onto a small flyer when a fold gives the message a better structure.
Print & Paper
Flyers & Leaflets
Flat, folded, perforated and custom-shaped marketing print.
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Flyer & Leaflet Printing: buying guide
Flyers and leaflets work best when the format matches the amount of information. A single-sheet flyer is ideal for one clear promotion, while folded leaflets create sections for services, menus, price lists or more detailed explanations.
Plan the fold before artwork
Panels need to be designed in the correct order and with enough space around folds and trims.
Keep the first message obvious
The reader should understand the offer or purpose before reading supporting copy.
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