Privacy policy

Midlands Printing Company Limited T/a Sign & Print Chesterfield is responsible for the personal information processed through this website and the associated sales, artwork and fulfilment workflows.

• Contact and account details such as your name, email address, telephone number and business name.
• Delivery, collection and billing information needed to quote, process and fulfil an order.
• Order specifications, uploaded artwork, proof responses, support messages and production-related notes.
• Payment references and payment status. Card details are handled by the payment provider and are not stored in our normal order records.
• Technical and usage information where you choose to allow analytics, including page and product interaction events.
• Marketing or sales follow-up preferences where you actively opt in.
• AI chat messages, current-page and catalogue context only when you choose to save new messages for team review. A contact email is retained only when you type it into a saved message.

• To provide quotes, create and manage orders, check artwork, take payment and produce or deliver your goods.
• To keep order, accounting, production and customer-service records.
• To prevent fraud, protect the website and enforce our terms.
• To improve the website where analytics consent has been granted.
• To contact you about an unfinished basket only where you have given the relevant follow-up permission.
• To let staff review a saved AI chat and create an internal follow-up task only where you enabled conversation saving and supplied a contact email. The AI response or intent label does not itself authorise contact.

Depending on the activity, we process information because it is necessary to take steps at your request or perform a contract, because we have a legitimate business need that does not override your rights, because the law requires us to keep certain records, or because you have given consent. You can withdraw consent-based processing at any time.

At checkout, unticking the optional unfinished-basket follow-up permission dismisses that sales lead and redacts its retained contact, location and basket details. This does not remove information that must be kept separately for an order you have submitted or another legal purpose.

AI chat remains usable without saving a transcript. The optional chat control applies only to new messages in that browser session; switching it off stops further transcript storage. To ask us to withdraw follow-up permission or erase retained chat information where the law allows, contact sales@signandprintchesterfield.co.uk.

We may use specialist providers for hosting, payments, email, analytics, delivery, accounting, customer support and production-related services. They receive only the information needed for their role. We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

We keep information only for as long as it is reasonably needed for the purpose collected, including legal, tax, accounting, warranty, dispute and production-history requirements. Different records may therefore have different retention periods.

UK data-protection law can give you rights to ask for access, correction, deletion, restriction, objection, portability and information about how your data is used. Some rights are subject to legal exceptions. To make a request, contact sales@signandprintchesterfield.co.uk.

Some technology providers may process data outside the UK. Where that happens, we expect appropriate legal safeguards to be used for the transfer.

We use access controls and operational safeguards designed to protect customer, order and production information. No internet service can guarantee absolute security, so please contact us promptly if you believe your account or information has been compromised.

Please contact us first if you have a privacy concern so we can investigate it. You may also have the right to complain to the UK Information Commissioner’s Office.