Which window graphic material should I use?

A shop window can be signage, privacy screening and advertising space at the same time, but one film does not solve every job.

Cut vinyl lettering is efficient for opening hours, web addresses and simple logos because only the lettering remains on the glass. Printed window vinyl creates a larger full-colour graphic area and is better for campaign artwork or photographic designs.

Frosted film changes the transparency of the glass while keeping a more architectural look, which makes it useful for offices, salons, meeting rooms and privacy bands.

One-way vision film is perforated. From the printed side it can carry a strong graphic, while from the darker interior side the perforations preserve some outward visibility. Lighting conditions affect how convincing the one-way effect appears.

Before choosing a film, decide whether the artwork is viewed from outside or inside, whether it must be removable, how long it needs to last and whether privacy or visibility is more important.